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Designing User Centric Fintech Mobile Payment Systems

Designing User-Centric Fintech Mobile Payment System

The fintech industry has played a significant role in revolutionizing financial transactions through the mobile payments system. This paper aims at investigating design of user-centric mobile payment solutions by analyzing fintech research, focusing on the integration of user experience

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Enhancing UX Research Methodologies with Neuromarketing

Integrating Neuromarketing Research into UX

In today’s digital era, where user attention spans are diminishing, creating an exceptional user experience (UX) has become paramount to succeed in any industry. This is where Neuromarketing Research comes into play. Businesses are now turning to this field

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4 Crucial Reasons to Consider a UX Audit Dont Let These Mistakes Ruin Your Business

4 Crucial Reasons to Consider a UX Audit

In today’s rapidly changing digital landscape, a seamless user experience (UX) is no more a luxury but an absolute must. Ignoring the importance of UX can have severe effects on your business. Conducting a UX audit, also known as an audit ergonomique UX

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